Future of machine translation in 2025 and beyond

Emma Wheal Emma Wheal Marketing Manager 22 Jan 2025 5 mins 5 mins
Woman sitting on balcony with laptop on knees
As Antony Burgess said, “Translation is not a matter of words only: it is a matter of making intelligible a whole culture." Machine translation (MT) is not just about translating one text from another - it bridges borders between cultures, enabling companies and government organizations to collaborate with colleagues and communicate with global audiences around the world in their own language.
 
So, how can you harness the full potential of machine translation in 2025 and beyond?

Machine translation today

Machine translation, a form of AI that has been around for decades, provides instant, automatic translation of text from one language to another without any human intervention. Neural Machine Translation (NMT), the current approach to machine translation upon which our Language Weaver platform is built, utilizes deep neural networks modelled on the human brain to train highly specialized models for different language combinations and content types, delivering accurate and natural-sounding translations.
 
Today, machine translation is no longer limited to translating simple text. It is now deeply integrated into a wide range of applications, from customer service chatbots that provide real-time support in multiple languages, to automated subtitling for video streaming platforms, making content accessible to global audiences. Machine translation is not just removing linguistic hurdles but transforming the way we approach localization, enabling faster, more efficient processes.

Emerging MT trends and innovations

Let’s explore some of the major technological developments that are transforming how you work and utilize machine translation for your business.
 
Custom MT to speak your language
No longer do you have to live with machine translation that doesn’t appreciate what makes your industry and brand unique. Adaptive MT, also known as custom MT, enables you to customize and fine-tune MT output for specific scenarios, domains or industries. This customization leads to translation results that are not only more accurate and consistent, but also tailored to a brand’s unique context.
 
Increasingly businesses also want to be able to fine-tune their machine translation solution themselves. At Language Weaver, we’re meeting this need for self-service adaptive MT through our Adaptive and Auto-adaptive language pair options.
 
Automatic post-editing 
The rise of Generative AI and specifically large language models (LLMs) has presented the opportunity to automate more of the translation workflow to speed up time to market. Machine translation and Generative AI, through LLMs, can now be combined to automate more of the post-editing step, minimizing the amount of manual work needed and optimizing expert human translator workflows.
 
Beyond words
The market is changing rapidly, and businesses must ensure all content types are accessible to all audiences, regardless of language or ability. As video and audio continue to increasingly become important marketing tools, demand for media localization, including transcription and subtitling, will continue to grow. Excitingly, both MT and LLMs can now be used to automatically transcribe and translate such content. Language Weaver offers an integration with an open-source ASR module to seamlessly process audio content, automating both the transcription and translation of offline audio files. Additionally, Language Weaver offers an integration with Revoiceit, an AI dubbing and production platform, to enable smooth and reliable translation workflows for localization professionals.

The impact of machine translation trends

The emerging trends in machine translation are having a profound impact on various sectors. Let's take a closer look at how these trends are influencing different industries and changing the way we communicate.
 
E-commerce and global markets 
In the world of e-commerce, reaching a global audience is essential for success. Machine translation enables businesses to offer product descriptions, customer support, and marketing materials in multiple languages, expanding their reach and boosting sales. As translation technology continues to improve, e-commerce companies can provide a more personalized shopping experience for international customers.
 
Education and eLearning
Machine translation is transforming the education sector by making educational resources accessible to non-native speakers. Many eLearning platforms can now offer courses in multiple languages, breaking down language barriers and providing equal learning opportunities for students worldwide. This democratization of education is empowering individuals to acquire new skills and knowledge, regardless of their language background.
 
Regulated industries
In regulated industries, such as life sciences, financial services and legal, machine translation is helping to gain greater process efficiency, reduce translation costs and accelerate time to market.
 
Its speed and capability can significantly reduce translation costs by reducing the need for human oversight and proofing, with shortened turnaround times as a result.

What will you leverage?

Clearly, machine translation is rapidly evolving, driven by advancements in translation software innovations and collaboration with Generative AI. These trends are transforming how we communicate across languages, making global interactions more seamless and accessible. By leveraging these emerging trends and innovations in machine translation, organizations can tap into new possibilities.
 
Find out more about Language Weaver’s AI-powered machine translation.
Emma Wheal
Author

Emma Wheal

Marketing Manager
Emma is Marketing Manager for Language Weaver at RWS, delivering thought leadership on machine translation solutions for global organizations.
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