Navigating GenAI: a new era for localization in tech businesses

Most technology businesses already use AI successfully as a localization tool, in the form of machine translation. But the development of generative AI (GenAI), specifically large language models (LLMs), has created new challenges for tech industry localization teams. You’re likely facing:

• Pressure from business leaders to adopt GenAI, on the assumption that LLMs will drive efficiencies in localization and perhaps even eliminate human input altogether
• Rapidly growing GenAI development within your business, resulting in a whole new category of tools beyond the traditional localization remit, but that still fundamentally affect how customers experience your brand in different languages

Your guide to navigating GenAI

In this guide, we’ve used our GenAI experience, as both a tech company and a language service provider, to explore these challenges and share insights on how to address them. Download it for:

• Advice on how to engage positively with business excitement and optimism about GenAI, while still addressing its limitations
• Factors to consider when incorporating GenAI into the localization process
• Ideas on how to position the localization team as a strategic partner in GenAI development, responsible for ensuring that LLM-powered tools are multilingual and multicultural from the start

Download the guide and start shaping your GenAI strategy today.