Enabling marketing research in 45 languages
B2B International enables and future-proofs market research localization with RWS
When localizing market research, B2B International works with RWS to deliver the accuracy, language and cultural references that ensures the topics, intent and questions are properly understood by respondents wherever they are.
“There may always be new markets coming with new languages, and that’s when you need a strong global partner that was able to scale and grow with us. I’m really glad we work with RWS. It’s a great service and I can’t see why we’d go anywhere else.”
Challenges
- Accurate and consistent terminology
- Manual processes for translation requests and quotes
- Growing need for translation in new languages
- Understanding responses from global surveys quickly
Solution
- An easy to use translation portal that automates quotes and processes
- Proactive, responsive and dedicated project management
- Translation Memory technology stores translations for future reuse
- Machine translation (MT) instantly translates global survey responses
- Terminology management supports consistent quality across projects
Results
- Lower costs from Translation Memory technologies
- Improved quality and consistency from terminology management procedures
- A portal that saves time and dramatically reduces the manual effort involved
- Access to AI-enabled machine translation that instantly translates responses
- A proactive, responsive and dedicated project management team
- Resources that offer scalability for B2B International’s growth ambitions
Discover what we can do for you
Explore where our solutions can take you.