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RS Components grows online catalogue by reducing translation times to one day

RS Components implements a machine translation solution to translate its new product offering into 12 languages faster and at reduced cost.
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Electronic components company RS Components serves more than a million customers worldwide with more than 600,000 products. The company needed to ensure that its website held a full product offering in all of its 12 core languages, but growing volumes of content and a limited budget made human translation impossible.

It was clear a more strategic approach was needed, so RS Components began to explore whether machine translation might be the answer.

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“Sharing strategic objectives made us see the problem from a different perspective and find an innovative solution for a more agile translation strategy.”

Dominic Pemberton, Vice President of Digital Content, RS Components

Challenges

  • Translate increasing volumes of content on limited budget 
  • Decrease publishing time from English into local languages 
  • Provide the full product offering in 12 core languages 
  • Implement a scalable solution to translate high volumes of content

Solution

Results

  • Reduction in publishing time from 5-10 days to 1-2 days 
  • Noticeable reduction in costs 
  • Shift in focus from manual to automated translation 
  • Rapid expansion of the RS Components catalogue