Five reasons why global SEO doesn’t automatically translate

Global search engine optimization (SEO) is often treated as an afterthought to content localization. Content owners assume that all they need to do for their international markets is to translate the SEO terms developed for their home market. 

This guide reveals why this often won't work well, why it matters, and what to do about it. Discover how to build an optimal global SEO strategy and improve your international search visibility.