Content Servitization

Although the shift from ‘making products’ to ‘delivering services’ began several decades ago, as technology advances and the level of service that can be provided improves, more and more companies are recognizing the benefits of being more service orientated. Servitization enables manufacturers to better manage the lifecycle of their product, and optimize or shorten it in terms of value, durability and efficiency for the customer. 

The shift has so far largely been gradual – due to the considerable changes needed to transform a business from a product manufacturer to an integrated solution provider. 

In this White Paper we set out a holistic vision of servitization and the solution architecture needed to achieve it. We look at what the implications of the shift to Product-as-a-Service are in terms of content production and how AI-powered intelligent content helps make meeting the increased demand and sophisticated service needs possible.