This connector enables bidirectional communication between Tridion Sites and Salesforce Marketing Cloud. Tridion users can create web forms that send visitor-completed data directly to Salesforce Marketing Cloud. Additionally, they can retrieve customer data from Salesforce to automatically personalize web content authored and published from Tridion.

Key features:

1. Salesforce Data Management: Search for and manage Salesforce Marketing Cloud data with full CRUD (Create, Read, Update, Delete) capabilities.
2. Lead Capture Integration: Build forms in Tridion that capture leads directly into Salesforce Marketing Cloud.
3. Content Personalization: Customize web content using customer data stored in Salesforce Marketing Cloud, such as names and other personal information.
4. Advanced Targeting: Utilize Tridion Experience Optimization to create personalization rules based on customer data from Salesforce Marketing Cloud, including purchase history, tracked behavior, and segmentation.

This connector streamlines the integration between content management and customer relationship management, enabling more targeted and personalized marketing efforts. As an advanced connector, implementation requires professional services to ensure proper setup and optimization for your specific business needs.