Get AI right with structured content

In the race to adopt AI, many organizations are stumbling. Promising tools like GenAI chatbots haven’t lived up to the hype. Too often, they generate inaccurate or unsatisfactory outputs – even when connected to a wealth of PDFs, webpages and other documents filled with organizational knowledge.
 
Why? Because the AI can’t reliably and unambiguously parse those unstructured documents. To truly shine, a GenAI solution needs structured content: information broken down into bite-sized pieces that the AI can process, while associated metadata provides the necessary context.

Unstructured content – designed for humans

If your content is unstructured – made up of monolithic, individual documents – it’s hard for an AI application to properly interpret. Unlike a human, an AI doesn’t necessarily recognize a heading just because it’s big and bold, understand how different paragraphs or documents relate to each other, or grasp nuances of meaning based on context.

Structured content – designed for humans AND AI

With structured content, information is stored in small, granular chunks that are easy for authors to write, and for AI to process. The chunks are predictably organized and enriched with metadata such as keywords, tags, categories, dates, authors and other relevant information. This provides the order and clarity needed for the AI to identify patterns, relationships and context with precision.

Benefits of structured content for GenAI solutions

Accurate retrieval

When content is structured, it can be easily enriched with metadata, allowing the AI to quickly and accurately identify information relevant to the topic at hand and provide the right answer.

Contextual understanding

Structure enables the AI to understand the relationships between different content components, leading to contextually appropriate outputs.

Easier data chunking

AI has to break content into manageable chunks in order to process it. In structured content, this is already done, limiting the number of tasks for the AI to perform and reducing the risk of it creating inappropriate or unhelpful divisions.

Scalability and flexibility

As your organizational knowledge evolves, so should your AI. Unlike cumbersome PDFs and unwieldy Word documents, structured content repositories are easy to update – so your AI will always be working with the latest information, without any need for retraining.

Tridion Docs + AI: a powerful solution

As a component content management system (CCMS), Tridion Docs is the ideal tool for structuring your content. Using built-in semantic AI, it can rapidly analyze and enrich your content with that crucial metadata that GenAI solutions rely on. Moreover, it ships with our GenAI-driven portal – Tridion Docs Genius – so you don’t have to build one yourself.
 
Discover the full range of AI features we’ve developed to get the most out of structured content with Tridion Docs.
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Start powering your GenAI tools with structured content