What is intelligent content?

Intelligent content is a concept based on breaking information down into smaller building blocks (components) that become your single source of truth. Using these components, authors can easily create, update, automate and reuse content globally. 

To be considered ‘intelligent content’, it must be structured, stored in topic-specific components, reusable, format (design) free, and enriched with metadata. 

Intelligent content is readable and usable by humans and machines, including artificial intelligence (AI) services. This makes it easy to navigate and search for information, providing employees and customers with faster access to the information they are looking for in the moment. With intelligent content you can deliver the right information to the right person, at the right time.

A CCMS is instrumental in creating and managing intelligent content, not just by componentizing the content, but also by providing semantic AI capabilities, taxonomies and knowledge graphs for consistent tagging and structuring of the content. It also makes the content suitable for  large language models and dynamic content assembly and delivery. 

What is intelligent content used for?

With intelligent content you can create technical documentation, marketing content, customer support documentation, regulatory documentation and more, for multiple products across various markets.

Why is intelligent content useful?

Organizations that manage complex sets of content for different products, markets, audiences and business requirements, over a longer period of time, and doing so at scale benefit the most from intelligent content.
 
By using intelligent content, you ensure all content is accurate, compliant and up to date, by standardizing content processes with a single source of truth. Additionally, this approach significantly reduces both content development and localization time.
 
By using intelligent content, organizations can reduce the overall volume of content they have to manage by more than 80%, reduce volume of training content by over 70%, improve information findability by 75% and improve information navigation by more than 50%.