What is Structured content

Structured content is a type of content that is independent and self-contained – meaning that it makes sense on its own and does not depend on the surrounding context. 

Structured content is designed to be created once and assembled in different combinations so that it can be used and reused several times across multiple publications and platforms. When you need to make a change, all you need to do is update the source component in your CCMS and the changes will be rolled out automatically across all documents. 

Structured content is usually XML-based. XML allows content to be formally structured in a way that makes it both human-readable and machine-readable. When structured content is machine-readable, it can be automated through the use of AI to further enhance and augment the usability of your content – such as enabling the automatic tagging of metadata.