Augmented Reality (AR)
Augmented reality (AR) is an interactive experience in which computer-generated content is superimposed onto the real world. Unlike virtual reality (VR), it doesn’t require purpose-built hardware, often relying solely on a phone or tablet.
It allows consumers to experience objects from afar without the risks associated. For example, augmented reality can be used for training field agents, medical students and more. It can also be used as a part of retail experience where customers can try on outfits on themselves or experiment with home décor without having to change their setups. The advantage of augmented reality is that it brings various media types to interact together to create a unique experience for the user.
Example use cases
- Retail: view products in different colors or sizes, and get more information about products.
- E-commerce: give customers a better sense of the size, scale, and functionality of products.
- Automotive: visualize and customize vehicles, and to explore the car's features and options.
- Education and training: create interactive and engaging experiences, allowing students to visualize complex concepts and procedures.
- Healthcare: provide patients and doctors with detailed information about medical conditions, procedures, and treatments.
- Industrial: provide workers with real-time information and guidance, allowing them to perform tasks more efficiently and safely.