Content analytics and reporting: how to manage content performance efficiently with Tridion and Content Bloom

Every enterprise, big or small today, is facing a content challenge and is incurring significant costs in managing it. The real challenge lies in deriving maximum benefit from it.

 

But how?

 

Last month our partner Content Bloom hosted a webinar looking at the topic of content insights, and how their platform, alongside Tridion, can transform content-related data into knowledge. Here we share some insights from the session, which was hosted by Pankaj Gaur, Director at Content Bloom.

 

Pankaj summed the challenge up nicely, “Maintaining content is easy; maintaining content efficiently is much harder. It’s largely due to a disconnect of information, systems and processes. Businesses must realize that data needs to go through a transformation process in order to turn it into insights. And that process starts with assigning particular attributes to the data to distinguish it from each other. But this is easier said than done.”

 

This is largely because there are several stakeholders and content creators within an organization, located across the globe in different locations and countries, using different languages. Often there’s poor internal control, rigid and cumbersome reporting, and no single high-level view of existing content. This leads to simultaneous content creation that may overlap and, even worse, contradict each other.

 

To help overcome these problems, Content Bloom designed a Content Intelligence Platform that extracts content information from Tridion and offers insights for all types of stakeholders.

 

This Content Intelligence Platform comes with a relatively simple but highly effective logical architecture that is capable of crunching through millions of pieces of information almost instantly. It presents actionable insights in a visual dashboard that helps companies improve the ROI of their content strategy. 

 

Pankaj then talked through a demo, analysing a company’s translation strategy. Here’s a screenshot of the localization insights page on the Content Intelligence Platform. 

 

 

It provides a high-level view of the main localization trends across the business – including, for instance, the top five languages that content is being translated into and where most resources are being used.

 

Similarly, he shared examples of content trend analysis which measures the amount of content created, published and localized. It allows the user to apply filters on this information by year, content type, and country to compare trends and derive insights. For instance, if the chart shows that content was created but never published, that indicates a waste of resources. Even more so if the content was also localized. Seeing this trend helps in budgeting and planning the number of resources that the content team would need.

 

Pankaj also demonstrated a few other trend reports such as content publishing, content aging and content country comparison views that use similar filters and pinpoint changes over time. One of the exciting and key features is that you can drill down to discover more details. For example if the user wants to fetch details on unpublished content to understand why the content was not published, then the user is presented with all the details such as content ID, country, content type, inheritance status, whether it’s localized or not, and age (in days). The user can then scroll through and arrive at a decision or probe further with the content team to drive further efficiencies.

 

To sum up, working in tandem with Tridion, Content Bloom helps decision makers get a complete view of the content and localization processes and pinpoint the areas they need to focus on to drive efficiency and derive maximum value.