Smarter translation: 5 ways to unlock business growth
5 mins
For businesses with global ambitions, translation is no longer a checkbox on a to-do list; it's the key to unlocking new markets and making connections with your potentially global audience. However, traditional translation methods can have their limitations, hindering your ability to keep pace with the competition. It’s an increasingly fast-paced world out there – and that’s where smarter translation comes in.
By embracing new technologies, agile processes and a collaborative approach, businesses can transform their translation workflows, optimize efficiency and unlock new growth opportunities.
In our eBook, Unlocking Growth with Smarter Translation, we explore the key strategies and technologies that empower businesses to translate smarter. Here are five key takeaways from the eBook to get you started:
1. The evolving landscape of translation
The translation industry is changing fast. Are you keeping up? Technologies like GenAI and machine learning play an increasingly important role. Businesses of all sizes need to adapt their translation strategies to keep pace with these advancements and leverage the latest tools and techniques to optimize their workflows and achieve better results.
Fundamentally, the exponential rise of AI is transforming the way we translate and localize content. Machine translation (MT) engines, powered by neural networks, can now produce high-quality translations at incredible speeds, making it possible to translate large volumes of content quickly and efficiently. However, while AI is a powerful tool, it's not a replacement for human expertise. Skilled linguists and translators play a vital role in ensuring the accuracy, fluency, and cultural relevance of translated content.
Agility is crucial. And finding the balance is key. Businesses need to be able to adapt quickly to changing market demands and deliver translated content in a timely manner.
2. The power of Genuine Intelligence
To get the best results from your translations, you need to combine human expertise with AI-powered tools. Our ‘Genuine Intelligence’ approach emphasizes this partnership, ensuring high-quality, culturally relevant translations that resonate with global audiences.
This human-in-the-loop approach involves integrating human translators and reviewers into the AI-powered translation ecosystem, ensuring that the final product meets the highest standards of quality and cultural sensitivity. By leveraging AI and machine learning, our translation solutions are constantly learning and improving, delivering increasingly accurate and nuanced translations over time – backed by the expertise of experienced human translators.
The key is finding the right solution for you. These solutions sit on a sliding scale of human and artificial intelligence. Solutions tailored to different needs and budgets, ensuring that you can always find the right approach for your translation requirements and goals.
3. Agile translation management
Need to manage a growing volume of content for translation? Modern translation management systems (TMS) are essential for managing the increasing volume and variety of content that needs to be translated. Agile TMS platforms provide the flexibility and scalability needed to support continuous localization, enabling businesses to adapt quickly to changing market demands and deliver content in multiple languages simultaneously.
These TMS solutions can automate many of the manual tasks involved in translation, such as project creation, file transfer, and linguist assignment. A TMS provides a centralized platform for managing all aspects of the translation process, from quoting and project management to quality assurance and reporting. These solutions also facilitate collaboration between translators, reviewers, and project managers, ensuring everyone is working together effectively.
4. The importance of the human touch
We’ve mentioned that getting the human-and-AI balancing act is key, but it’s worth noting the importance of the human touch. While AI and automation are transforming the translation industry, human expertise remains crucial for ensuring accuracy, cultural nuance and quality control. Skilled linguists and translators play a vital role in refining machine-generated translations, ensuring that the final product is not only accurate but also culturally appropriate and engaging for your target audience.
Translators with in-depth knowledge of the target culture can ensure that the translated content is not only linguistically accurate but also makes an impact – resonating with local audiences.
Human reviewers play a critical role in identifying and correcting any errors or inconsistencies in machine-generated translations, ensuring the final product meets the highest quality standards. Additionally, for marketing and branding materials, human translators play a crucial role in adding the creative touch – ensuring your translated, or ‘transcreated’, content is still punchy and persuasive in any language.
5. Unlocking business benefits through technology
Partner with a tech-enabled localization service provider and you can achieve faster time-to-market, reduce translation costs, improve content quality, and ultimately, unlock growth opportunities in global markets. Smarter translation enables companies to connect with customers worldwide, build stronger brand loyalty, and drive international expansion.
By optimizing workflows and leveraging AI, you can even reduce the overall cost of translation while maintaining high quality. A combination of human expertise and AI ensures that translated content is accurate, culturally relevant, and engaging – but also globally scalable – leading to a better customer experience.
The combination of agile translation processes, AI-powered tools and humans-in-the-loop can help you translate content quickly and efficiently, giving you everything you need to launch products and services in new markets faster.
Unlocking growth with smarter translation
Want to build stronger relationships with your customers? Communicate effectively with them in their native language. It’s that simple.
So, by understanding the current translation landscape and the tools and technologies at your disposal, you give yourself a better shot at achieving global communication effectively – and in doing so, unlocking global growth.
Ready to achieve your global ambitions? Smarter translation gives you the tools and technologies to do it. By adopting the strategies outlined in our eBook, you can elevate your global content strategies and deliver messages that resonate across borders, languages and cultures.
To learn more about how smarter translation can drive growth and transform your approach, download our eBook, Unlocking Growth with Smarter Translation. It's full of actionable insights, real-world examples, and everything you need to translate smarter.
Jonny Stringer
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