Why language specialists are also smart technologists

Maria Schnell Maria Schnell Chief Language Officer 23 Nov 2023 4 mins 4 mins
RWS language specialist translator
Back when translators first attempted to decipher the Rosetta Stone with their knowledge alone, little did they know that future translators – who we now refer to as language specialists – would have access to a toolkit of technologies to help them more accurately perform their art.
 
Just like a mathematician who relies on calculators, or doctors who use microscopes, language specialists are now enabled by technology. They have access to computer assisted translation software, translation memory, machine translation and large language models… to name a few. It makes their life easier, augments their capabilities and helps them become more precise. In reality, a language specialist is now also a smart technologist.

Beyond pure linguistics: the era of smart technologists

In the history of translation, the primary role of a language specialist was simply to convert text from one language to another. Yet, the digital era, with its myriad of content forms and advanced tools, has transformed their role profoundly. Today's language specialists aren't simply replacing words. They delve deeper into ensuring that the soul and essence of the original message remain intact, navigating cultural nuances and regulatory restrictions – and they do all this with the assistance of AI-enabled technology.
 
But they don’t just use AI-driven language technologies; they enhance, refine and optimize them. Their collaboration with machines isn't about replacing the human element; it's about augmenting it. For instance, while machine translation tools like Language Weaver can provide instant translations, our language specialists work in partnership with AI and technology to ensure the output is contextually accurate, culturally sensitive, and emotionally resonant.

Language Specialists: Bridging Linguistics and Technology

As we look to the future, language specialists stand as the bridge between the depth of the human experience and artificial Intelligence. Artificial intelligence has the power to connect you with anyone, anywhere at a speed the human mind can only dream of. But it cannot understand the depth, and raw emotions, that humans can. Welcome to the world of Genuine Intelligence. A future where the seamless fusion of artificial intelligence and human intelligence, through language specialists, will optimize the way content and data are transformed for audiences worldwide.
Maria Schnell
Author

Maria Schnell

Chief Language Officer
Maria is responsible for our Language eXperience Delivery platform, and oversees all localization and production processes for our client-facing teams. Over 15 years’ experience in localization has given Maria an unrivalled level of expertise. Not only does she drive the day-to-day activities of our language delivery teams, she is leading our transformation towards a data-driven, machine-first, human-centred localization process.
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