How to unlock global growth with human-AI translation

Expanding your business globally is always an exciting step; an opportunity to connect with new audiences and grow your brand. But when dealing with the speed and scale of global expansion, how do you ensure your message resonates with customers who speak different languages? 

Enter human-AI translation – a modern approach that combines the efficiency of artificial intelligence with the expertise of human linguists. This holistic approach makes it easier than ever to communicate effectively across cultures. In this post, we’ll quickly run through how human-AI translation works, its benefits for businesses like yours, and how HAI, RWS’s digital self-service platform, can support your global ambitions.

Human-AI translation bridges the gap between speed and quality. It uses AI-powered tools, such as machine translation and generative AI, to handle repetitive tasks and speed up workflows. But humans remain an essential part of the process – expert linguists review and refine AI-generated content to ensure accuracy, fluency, and cultural relevance. 

This collaborative approach ensures translations are not only fast but also tailored to your audience’s needs.

For small and medium-sized businesses (SMBs), human-AI translation offers a smarter way to overcome language barriers without overextending budgets or timelines. Here’s why it’s worth considering: 

Accuracy at speed 

Delivering high-quality translations quickly is essential for businesses looking to launch products or campaigns in multiple markets. Human-AI translation ensures you don’t have to compromise on either speed or precision. 

Cultural relevance 

Translation isn’t just about words; it’s about meaning. By combining AI’s efficiency with human insight, this approach ensures your message connects authentically with diverse audiences. 

Cost-effective scalability 

For SMBs, every resource counts. Human-AI translation streamlines processes, making it a budget-friendly option that grows with your business as you expand into new markets. 

Flexibility for growth 

Whether you’re translating one document or managing multiple multilingual projects, human-AI translation adapts to your needs, learns as you grow, and offers flexibility as your business evolves.

If you’re looking for a reliable way to manage translations efficiently, HAI provides an intuitive platform designed with businesses like yours in mind. 

With HAI, you can: 

• Manage all your projects in one place using a centralized dashboard. 
• Get real-time cost estimates and approve quotes instantly online. 
• Receive accurate translations in as little as 24 hours while ensuring data security. 
• Scale effortlessly by adding new languages or projects as needed. 

By combining advanced AI technology with expert human oversight, HAI ensures your translations are accurate, culturally relevant, and delivered on time – helping you focus on what matters most: growing your business.

Human-AI translation is more than just a trend; it’s a practical solution for businesses navigating today’s globalized world. By leveraging this approach, you can communicate effectively with international audiences while saving time and resources. 

RWS’s digital self-service platform HAI makes it easier than ever to get started, offering user-friendly tools and expert support every step of the way.

Global growth starts with clear communication. Whether you’re entering one market or many, human-AI translation can help you connect with customers worldwide while keeping costs manageable and quality high. 

Discover how HAI can simplify your translation process. Try it today and see the difference for yourself.