Exploring the future of Intellectual Property Management at IP Service World

We were pleased to have the chance to meet with several of our key European clients at our booth. Technology was, unsurprisingly, a topic of great interest, and visitors were keen to find out more about our latest innovations. Demonstrations of our new patent renewals portal, scheduled for release in the new year, were well-received.

 

Artificial intelligence was also at the forefront of people’s minds, as IP lawyers are increasingly looking for ways to balance the benefits of AI with its perceived risks. This led to some great conversations around Genuine Intelligence, our innovative approach which combines patent-trained AI technology with the best of human expertise. This enables us to deliver the highest quality patent translations quickly, consistently and cost effectively.

AI also featured heavily on the presentation schedule, with keynotes on topics such as the role of AI in patent searches, and how generative AI has changed the nature of patent work. 

We were delighted to deliver two speaking sessions, which were well-attended. The first, Conversations of Tomorrow, was delivered by André Andrade, VP Client Relations, Law Firms. He shared insights on the latest innovations in the IP industry, including RWS’s genuine intelligence formula. In the second, Patent Research best practices in prosecution and litigation, Business Development Manager André Sarmento provided guidance on the different approaches to IP research. This included RWS’s analyst-based and crowd-based search options.

 

At the event, we also announced a new integration of our own foreign filing platform, inovia, with Brugmann’s IP management system, PatOrg. This will enable customers to leverage all the time-saving benefits of inovia, alongside some new ones, such as auto docketing, without ever leaving PatOrg. This will further simplify and streamline the foreign filing process.

Following a fulfilling two days, we couldn’t pass up the opportunity to visit the Munich Marienplatz Christmas Markets for a team Gluwein. With spectacular surroundings and a festive atmosphere, it was the perfect way to round off the trip.

 

We’d like to say a huge thank you to everyone who took the time to visit our booth, as well as the organisers, for making our attendance such a success. If you weren’t able to attend, we hope to meet you at one of our upcoming events, such as the Pharma and Biotech Patent Litigation Summit Europe, which will be held in Amsterdam from 20 - 23 Jan 2025.