Beyond words: AI's radical reinvention of enterprise content management
28 Oct 2024
5 mins
![5 mins](/img/resource_path/icon-clock.png)
![Evolve](/media/images/evolve22_tcm228-246415.png?v=20250212120200)
Content is the lifeblood of modern business, but managing it at a global scale presents enormous challenges. As companies expand internationally, they grapple with exploding volumes of information, multiple languages, and diverse audience needs. One leading technology company has found a solution: harnessing the power of artificial intelligence (AI) to revolutionize content creation, management, and delivery worldwide.
The content challenge
Consider the scope: over 4 million pieces of content, more than 1 billion words translated annually, and publications in 33 languages. This is the daily reality for a global tech giant whose content team spans continents, encompassing 300 creators and translators.
Enter AI: a game-changer for content management
To tackle this immense challenge, the company has developed a comprehensive AI strategy called "Content Lifecycle AI." This approach integrates AI throughout the entire content journey, from creation to delivery, with a focus on four key areas:
- Boosting productivity: AI automates time-consuming tasks, improving content quality and reducing time-to-market for both original content and translations.
- Enhancing searchability: AI optimizes content for search engines, making it easier for users to find the information they need.
- Ensuring accessibility: AI helps meet compliance standards, making content accessible to all users.
- Improving customer experience: AI targets the right audience with personalized content, delivering it precisely when needed.
AI in action: from creation to delivery
The company's "Content Lifecycle AI" strategy is more than just a concept – it's a practical approach that's already yielding impressive results. By integrating AI at every step of the content journey, they're able to address complex challenges while improving efficiency and quality.
Let's take a closer look at how AI is transforming each stage of their content lifecycle:
- Content creation: AI assists writers by generating SEO-related content and accessibility features like table descriptions and image alt text.
- Content tagging: AI automatically tags content with relevant terms, ensuring consistent classification.
- Content review: AI learns from past feedback to suggest improvements and verify compliance with company standards.
- Content publishing: AI personalizes content delivery based on customer searches and preferences.
- Content analytics: AI analyzes content usage, providing insights to guide future content development.
Revolutionizing translation and localization
The company is also leveraging AI to transform its translation and localization processes. Their vision includes:
- Automated identification of content needing translation
- Reuse of existing translations to maximize efficiency
- Advanced neural machine translation with quality estimation
- AI-driven language quality assurance
- Human validation only when necessary
This AI-powered approach aims to simplify workflows, reduce costs, and increase translation volume while improving the experience for global customers.
The results: precision and simplicity
The impact of these AI initiatives is already evident:
- 80% of translation and publishing work is now automated
- 50% of content is reused, maximizing efficiency
- 90% of content is distributed through automated syndication
These improvements demonstrate how AI can significantly enhance efficiency, consistency, and scalability in content operations.
Looking to the future
As AI continues to evolve, this tech giant's approach provides a blueprint for enterprises aiming to stay ahead in the content game. By embracing AI across the content lifecycle, businesses can not only keep pace with the rapidly changing landscape of content management but actively shape its future.
The journey is ongoing, with new possibilities emerging as AI technology advances. For global enterprises grappling with the complexities of content management in a multilingual, digital world, the message is clear: AI isn't just a tool—it's a transformative force that can revolutionize how we create, manage, and deliver content to customers worldwide.
Learn how Tridion can transform your content creation, management, translation and delivery.