Beyond words: AI's radical reinvention of enterprise content management
Content is the lifeblood of modern business, but managing it at a global scale presents enormous challenges. As companies expand internationally, they grapple with exploding volumes of information, multiple languages, and diverse audience needs. One leading technology company has found a solution: harnessing the power of artificial intelligence (AI) to revolutionize content creation, management, and delivery worldwide.
The content challenge
Enter AI: a game-changer for content management
- Boosting productivity: AI automates time-consuming tasks, improving content quality and reducing time-to-market for both original content and translations.
- Enhancing searchability: AI optimizes content for search engines, making it easier for users to find the information they need.
- Ensuring accessibility: AI helps meet compliance standards, making content accessible to all users.
- Improving customer experience: AI targets the right audience with personalized content, delivering it precisely when needed.
AI in action: from creation to delivery
- Content creation: AI assists writers by generating SEO-related content and accessibility features like table descriptions and image alt text.
- Content tagging: AI automatically tags content with relevant terms, ensuring consistent classification.
- Content review: AI learns from past feedback to suggest improvements and verify compliance with company standards.
- Content publishing: AI personalizes content delivery based on customer searches and preferences.
- Content analytics: AI analyzes content usage, providing insights to guide future content development.
Revolutionizing translation and localization
- Automated identification of content needing translation
- Reuse of existing translations to maximize efficiency
- Advanced neural machine translation with quality estimation
- AI-driven language quality assurance
- Human validation only when necessary
The results: precision and simplicity
- 80% of translation and publishing work is now automated
- 50% of content is reused, maximizing efficiency
- 90% of content is distributed through automated syndication