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Creating a voice app to drive traffic to your brand
What is a voice app, and why does your business need one? The simple answer is that with the digital world rapidly moving towards voice (or arguably already there), your users demand it. 41% of adults use voice search at least once per day. If you don’t prepare for voice, you’ll fall miles behind your [...]
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Mastering SEO with Google’s E-A-T
If you want to get noticed online, you have to conquer Google. There are other search engines out there, but Google is practically everywhere. And, to their credit, Google wants their search results to be as accurate and relevant as possible, which will help them remain the number one search engine in the world.
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Content marketing in the age of NLP and BERT
Technological innovations like voice-based digital assistants have changed the ways that users search for and interact with content. Search engines like Google have sought to adapt to these changes by upgrading their algorithms to produce more relevant and user-friendly search results. Google has achieved this with its recent unveiling of BERT.
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How to write for your audience and for SEO at the same time
A few years ago, content experts talked about “writing for search engines” as if it were a skill that was a million miles away from writing for a human audience. The result was often a badly written website with pages filled with keywords shoe-horned into sentences with no regard for the sense or fluency of [...]
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Designing a website with global SEO in mind
Your website needs a major overhaul to support the international growth of your business. The original site was created several years ago, and since then your product sales have expanded globally. Analytics show that visitors come to your website from around the world. You recognize that you need to expand your online presence beyond English-speaking [...]
