7 ways human-AI translation can transform your global marketing strategy
5 mins
In today’s fast-paced, always-on world, marketing teams face a growing challenge: how to connect authentically with diverse global audiences while meeting tight deadlines. The solution? A seamless blend of human expertise and AI-driven technology. Enter the HAI portal – RWS’s innovative platform that combines the best of both worlds to deliver fast, accurate, and culturally relevant translations.
This blog shares seven key takeaways from our latest guide, Human-AI translation: best practices for global marketing success. These insights reveal how HAI – and a human-AI approach – can empower marketers to scale their campaigns globally while maintaining authenticity and consistency. Ready to learn more?
1. Speed meets precision: launch campaigns faster
Timing is everything in marketing. Whether you’re responding to a trending topic or launching a time-sensitive campaign, a human+AI strategy ensures you stay ahead of the curve. With AI-powered tools like neural machine translation (NMT), HAI delivers high-quality translations quickly – helping you seize opportunities before your competitors do.
2. Cultural nuance is key: build authentic connections
Translation isn’t just about words; it’s about meaning. HAI’s “human-in-the-loop” approach ensures your content is localized to reflect cultural nuances, idiomatic expressions, and regional preferences. This means your brand can connect authentically with audiences worldwide, fostering trust and engagement.
3. Consistent messaging across channels
From social media posts to product descriptions, maintaining a consistent brand voice across languages is critical for global marketing success. HAI uses advanced tools like translation memory (TM) to ensure consistency across all projects, so your messaging stays aligned no matter the platform or market.
4. Scalable solutions for growing businesses
As your business expands into new regions, so do your translation needs. HAI offers a scalable solution that grows with you – adding new languages or projects is seamless. Whether you’re entering one new market or ten, HAI ensures you’re always ready to scale without switching platforms or providers.
5. Save time and money without compromising quality
Marketing budgets are always under scrutiny, but cutting corners on translation can harm your brand image. HAI optimizes costs by combining AI automation with human expertise, delivering high-quality translations efficiently and affordably – perfect for marketers juggling tight budgets and timelines.
6. Simplified project management: focus on strategy
Managing multiple translation projects can be overwhelming, but HAI’s centralized dashboard makes it easy. You can upload files, track progress in real time, and approve quotes – all in one place. This streamlined process frees up your time to focus on crafting impactful marketing strategies.
7. The power of human + AI collaboration
Generative AI tools like large language models (LLMs) are powerful but not perfect – they can miss nuances or even fabricate information (a phenomenon known as “hallucination”). HAI bridges this gap by combining the efficiency of AI with the expertise of professional linguists, ensuring your content is both fluent and accurate.
Why marketers need HAI
HAI isn’t just a translation tool – it’s a strategic partner for marketers looking to expand their global reach. By blending cutting-edge AI technology with human oversight, it empowers marketing teams to:
- Deliver culturally relevant campaigns
- Maintain brand consistency across languages
- Save time and resources while achieving high-quality results
Ready to elevate your global marketing?
These seven takeaways are just a glimpse of what human-AI translation can do for your global marketing strategy. To dive deeper into how HAI can transform your campaigns and help you connect authentically with international audiences, download our full guide: Human-AI translation: best practices for global marketing success.
Jordan Cockrell
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