Our global research reveals that the future of AI adoption hinges on transparency, ethical approaches and integrating human expertise to build trust and deliver high-quality, culturally sensitive content.
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markets
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languages
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respondents
Dive into the five critical themes of the report
ONE
Perspective is Everything
TWO
Three Pillars of AI Trust
THREE
From Deficit to Dividend
FOUR
Beyond Words
FIVE
Native is the new Normal
Perspective is Everything
How are different markets and audiences responding to AI adoption?
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of global respondents have experimented with Chat GPT
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Gemini
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CoPilot
Three Pillars of AI Trust
By focusing on AI transparency, explainability and human involvement, businesses can bridge gaps in consumer trust
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of respondents believe clear labeling of AI-generated content and chatbots is essential
From Deficit to Dividend
What are the expectations of AI in relation to business, performance and consumers?
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of consumers are uncomfortable with AI in industries like healthcare, finance, and law
Beyond Words
How can AI be adopted to deliver meaningful experiences?
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of respondents believe AI will deliver genuine personalization
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say they are already experiencing it
Native is the new Normal
What role does translation and localization play in delivering a global customer experience?
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of global respondents now expect automatic real-time translation as a standard service
