Joseph Ayala joins RWS as Executive Vice President of Strategy and Corporate Affairs

Experienced corporate development leader joins RWS’s Executive Team to drive strategy, investor relations and global M&A

Maidenhead, UK
4/7/2025 9:00:00 AM
RWS, a content solutions company, powered by technology and human expertise, has appointed Joseph Ayala to its Executive Team as Executive Vice President of Strategy and Corporate Affairs.
 
Joseph will take responsibility for the Group’s strategy, investor relations and global M&A. His role involves identifying opportunities for growth and innovation in rapidly evolving competitive landscapes, helping to improve communication to investors and driving a disciplined M&A strategy to boost growth and capitalize on market trends.
 
“We are delighted to welcome Joseph to the Executive Team,” explains Ben Faes, CEO of RWS. “He brings extensive investment banking experience and proven leadership skills in driving transformational growth at very successful companies. This will be instrumental in driving RWS’s growth and innovation in the years ahead.”
 
Joseph brings 14 years’ experience in senior leadership roles within technology-enabled service companies. Most recently, he was responsible for corporate development at Webhelp, where he led the company’s successful buy-and-build strategy between 2015 and 2023. Prior to that, Joseph led corporate development at Travelex, supporting its successful turnaround strategy between 2010 and 2015.
 
“I am excited to join RWS at such a pivotal time for the company,” said Joseph Ayala. “RWS has a strong track record of innovation, a commitment to client excellence and a global dimension that is truly inspiring. I look forward to working with the Executive Team and with the wider business to drive strategic growth, enhance our corporate initiatives and build on RWS’s solid reputation.”
 
Before transitioning to corporate leadership, Joseph spent 14 years in investment banking at BZW, Credit Suisse and Hawkpoint, where he advised public and private companies across a range of industries on international M&A and equity/debt financing.
 
Click here to learn more about RWS’s Executive Team.

About us

RWS is a global AI solutions company empowering the world’s most trusted enterprise AI.


Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.


Through our Generate, Transform and Protect segments, we deliver intelligent content, enterprise knowledge, large-scale localization and IP protection for global growth. Trusted by 80+ of the world’s top 100 brands, RWS provides the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale.


Headquartered in the UK, RWS is listed on AIM (RWS.L).


For further information, please visit: rws.com.


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*RWS Group shall mean RWS Holdings plc for and on behalf of its affiliates and subsidiaries.